Category: Book highlights

  • 好懂秒懂的財務思維課 by 郝旭烈

    106

    1. 擁有錢,才活得下,管理現金流量表。
    2. 確保錢,才活得久,管理損益表。
    3. 累積前,才活得好,管理資產負債表。

    127

    損益表:簡單來說就是看到底有沒有賺錢

    資產負債表:就是看賺錢的效率跟效能高不高

    金流量表:它等於揭示整個賺錢最後的結果

    310

    中國人講「量入為出」、「開源節流」,都把開源跟量入放在前面,開源跟量入講的就是「收入」,所以怎麼樣關注你的收入,事實上才是最重要的一塊。

    這三者當中的領頭羊不是費用,不是成本,而是「收入、收入、收入」

    321

    收入預算不確定,你就沒有編,但是費用預算你確定了,所以編得鉅細彌遺…淨利怎麼估算?

    404

    如果沒有辦法持續的話,那基本上就不是好收入

    439

    收入=商品X通路X流量X轉換率X客單價X復購率

    688

    砍成本和費用,要砍脂肪,不要砍到肌肉

    792

    「先生產再銷售」,最怕的就是「埋頭苦幹」,也就是一但一頭栽進生產的環節裡面,就沒有花太多心思在銷售環境的變動上面

    1171

    公司是用扣除費用的所得淨額納稅,但是個人卻用所得總額來納稅

    1262

    「淨資產或淨值」對公司或者是個人而言,才是真正「財富管理」的終極目標

    1870

    要推薦最重要的財務分析KPI…總資產報酬率

    1926

    好的商品去做生意,最好是「高頻高需」

    2205

    只要手邊有足夠充分的現金,就有活下去的本錢,和足夠應對未來的資源

  • The War of Art by Steven Pressfield

    Start date: October 18, 2025

    End date: October 29, 2025


    22

    There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write.

    46

    Fear doesn’t go away. The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.

    52

    The danger is greatest when the finish line is in sight.

    55

    The awakening artist must be ruthless, not only with herself but with others…The best and only thing that one artist can do for another is to serve as an example and an inspiration.

    58

    We don’t just put off our lives today; we put them off till our deathbed.

    60

    It knows it has distracted us with a cheap, easy fix and kept us from doing our work……principle applies to drugs, shopping, masturbation, TV, gossip, alcohol, and the consumption of all products containing fat, sugar, salt, or chocolate.

    73

    Maybe it’s easier to endow our partner with the power that we in fact possess but are afraid to act upon.

    76

    Resistance also told me I shouldn’t seek to instruct, or put myself forward as a purveyor of wisdom; that this was vain, egotistical, possibly even corrupt, and that it would work harm to me in the end. That scared me. It made a lot of sense.

    What finally convinced me to go ahead was simply that I was so unhappy not going ahead. I was developing symptoms. As soon as I sat down and began, I was okay.

    82

    These are not easy questions: Who am I? Why am I here?……We know what the clan is; we know how to fit into the band and the tribe. What we don’t know is how to be alone. We don’t know how to be free individuals.

    93

    Remember our rule of thumb: The more scared we are of a work or calling, the more sure we can be that we have to do it.

    94

    Resistance is experienced as fear; the degree of fear equates to the strength of Resistance.

    98

    The professional concentrates on the work and allows rewards to come or not come, whatever they like.

    102

    Friends sometimes ask, “Don’t you get lonely sitting by yourself all day?” At first it seemed odd to hear myself answer No. Then I realized that I was not alone; I was in the book; I was with the characters. I was with my Self.

    134

    What I feel and say and do that night will not be coming from any disowned or unresolved part of me, any part corrupted by Resistance.

    I go to sleep content, but my final thought is of Resistance. I will wake up with it tomorrow. Already I am steeling myself.

    139

    All of us pros in one are

    142

    The amateur, on the other hand, overidentifies with his avocation, his artistic aspiration…he is overly invested in its success and overterrified of its failure. The amateur takes it so seriously it paralyzes him.

    143

    How does he pursue his calling? One, he doesn’t show up every day. Two, he doesn’t show up no matter what. Three, he doesn’t stay on the job all day.

    147

    That was when I realized I had become a pro. I had not yet had a success. But I had had a real failure.

    150

    The more you love your art/calling/enterprise, the more important its accomplishment is to the evolution of your soul, the more you will fear it and the more Resistance you will experience facing it.

    153

    Resistance gets us to plunge into a project with an overambitious and unrealistic timetable for its completion. It knows we can’t sustain that level of intensity. We will hit the wall. We will crash.

    Note: the hit and crash reminds me

    159

    The sign of the amateur is overglorification of and preoccupation with the mystery. The professional shuts up. She doesn’t talk about it. She does her work.

    160

    The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He knows there is no such thing as a fearless warrior or a dread-free artist.

    178

    A professional schools herself to stand apart from her performance, even as she gives herself to it heart and soul…we have a right only to our labor, not to the fruits of our labor.

    192

    She knows she can only be a professional at one thing. She brings in other pros and treats them with respect.

    199

    YOU, INC……If we think of ourselves as a corporation, it gives us a healthy distance on ourselves.

    210

    The most important thing about art is to work. Nothing else matters except sitting down every day and trying.

    214

    I had one novel nine-tenths of the way through and another at ninety-nine hundredths before I threw them in the trash. I couldn’t finish em. I didn’t have the guts.

    219

    “Start the next one today.”

    236

    More than make it great, make it live.

    264

    The Ego is the part of the psyche that believes in material existence.

    284

    Our job in this lifetime is not to shape ourselves into some ideal image we ought to be, but to find out who we already are and become it.

    310

    Of any activity you do, ask yourself: If I were the last person on earth, would I still do it?

    321

    In the end the question can only be answered by action. Do it or don’t do it.

  • 能不能,轉身就遠行 by Cher

    Start date: November 2, 2025

    End date: November 5, 2025


    30

    開始明白夢想是什麼,就是找一種快樂又簡單的方式去生活…走在自己喜歡的路上

    57

    獨自旅行第一件事情,就是要學會跟自己做朋友

    72

    不要以為別人依賴著你,就非心不甘情不願付出不可,不要以為自己多厲害,非要改變別人的選擇不可,我們都是其他人路上的過客

    76

    我是一個人,卻也從未真正一個人,學著在陌生人群中歡笑,卻也明白那種笑容有種久違的陌生

    94

    流浪根本不需要學習,在路上自己就會為夢想找到出路

    128

    家也只是一個港口,不過是讓你可以停泊比較久的港口

    130

    在不同的港口間,找一個屬於自己的家

    184

    只要背起背包去認識陌生旅人,一樣可以從不同的旅人身上去了解世界

    201

    遇到不合適的旅伴就當是修行,好相處的旅伴就當作是天上掉下來的禮物

  • Greenlights by Matthew McConaughey

    Start date: July 4, 2025

    End date: July 13, 2025


    Yellow highlight | Location: 320

    She’s a woman that says “I’m gonna” before she can, “I would” before she could, and “I’ll be there” before she’s invited.

    Yellow highlight | Location: 1,091

    Life’s hard. Shit happens to us. We make shit happen. To me, it was inevitable that I was staying the entire year because I’d shaken on it. I’d made a voluntary obligation with myself that there was “no goin back.”

    Yellow highlight | Location: 1,446

    less impressed, more involved.

    Yellow highlight | Location: 1,792

    We have to prepare to have freedom. We have to do the work to then do the job. We have to prepare for the job so we can be free to do the work. Knowing my man does not mean I know Spanish.

    Yellow highlight | Location: 1,892

    We are performing in real time, where the approach is the destination, and there is no goal line because we are never finished.

    Yellow highlight | Location: 2,012

    while I was still finding my balance with it, I wasn’t self-assured enough to share it with anyone else, especially my own mother.

    Yellow highlight | Location: 2,610

    They are not trying to win arguments of right or wrong. They are trying to understand each other. That’s different.

    Yellow highlight | Location: 3,167

    I felt like I was making B’s in all five. By shutting down the production company and the music label, I eliminated two of my five commitments with plans to make A’s in the other three.

    Yellow highlight | Location: 3,249

    Those roles and stories I was looking for? The ones that would compete with the life I was livin? They weren’t coming my way, and again, I wasn’t sleeping well with the ones that were. It was time to make a change, to pivot, to make a new commitment.

    Yellow highlight | Location: 3,527

    We made Dallas Buyers Club for 4.9 million dollars in twenty-five days. We did not ask permission. We did not flinch. We took the hill. I got down to 135.

    Yellow highlight | Location: 3,556

    “Afraid of what?” “…Of losing myself,” I said.

    Yellow highlight | Location: 3,678

    I loved performing. I loved creating. I loved getting lost in a character, then found.

    Yellow highlight | Location: 3,773

    I haven’t made all A’s in the art of livin, but I give a damn, and I’ll take an experienced C over an ignorant A any day.

  • Can’t Hurt Me by David Goggins

    Start date: December 18, 2024

    End date: February 24, 2025


    Yellow highlight | Page: 42

    Look, everybody learns in a different way and we’re gonna figure out how you learn. She deduced that I needed repetition. That I needed to solve the same problems over and over again in a different way to learn, and she knew that took time.

    Yellow highlight | Page: 61

    Everything I did was to get a reaction out of the people who hated me most because everyone’s opinion of me mattered to me, and that’s a shallow way to live.

    Yellow highlight | Page: 66

    The ritual was simple. I’d shave my face and scalp every night, get loud, and get real. I set goals, wrote them on Post-It notes, and tagged them to what I now call the Accountability Mirror, because each day I’d hold myself accountable to the goals I’d set. At first my goals involved shaping up my appearance and accomplishing all my chores without having to be asked.

    Yellow highlight | Page: 68

    If you have worked for thirty years doing the same shit you’ve hated day in and day out because you were afraid to quit and take a risk, you’ve been living like a pussy.

    Yellow highlight | Page: 73

    Whether it’s a career goal (quit my job, start a business), a lifestyle goal (lose weight, get more active), or an athletic one (run my first 5K, 10K, or marathon), you need to be truthful with yourself about where you are and the necessary steps

    Yellow highlight | Page: 79

    there is a difference between being competent and comfortable in the water, another big gap from comfortable to confident

    Yellow highlight | Page: 95

    I had to flip it and convince myself that all that self-doubt and anxiety was confirmation that I was no longer living an aimless life.

    Yellow highlight | Page: 114

    forgetting happens the second we give control over our emotions and actions to other people, which can easily happen when pain is peaking.

    Yellow highlight | Page: 114

    I went into Hell Week knowing I put myself there, that I wanted to be there, and that I had all the tools I needed to win this fucked-up game, which gave me the passion to persevere and claim ownership of the experience. It allowed me to play hard, bend rules, and look for an edge wherever and whenever I could until the horn sounded on Friday afternoon.

    Yellow highlight | Page: 121

    On the other hand, people who are secure with themselves don’t bully other people. They look out for other people, so if you’re getting bullied you know that you’re dealing with someone who has problem areas you can exploit or soothe. Sometimes the best way to defeat a bully is to actually help them.

    Yellow highlight | Page: 122

    the ticket to victory often comes down to bringing your very best when you feel your worst.

    Yellow highlight | Page: 125

    didn’t realize that he saw something special in me and like any strong leader wanted to see how far I could take it,

    Yellow highlight | Page: 136

    I stopped seeing myself as the victim of bad circumstance, and saw my life as the ultimate training ground instead. My disadvantages had been callousing my mind all along and had prepared me for that moment in that pool with Psycho Pete.

    Yellow highlight | Page: 136

    Until you experience hardships like abuse and bullying, failures and disappointments, your mind will remain soft and exposed.

    Yellow highlight | Page: 136

    If you choose to see yourself as a victim of circumstance into adulthood, that callous will become resentment that protects you from the unfamiliar. It will make you too cautious and untrusting, and possibly too angry at the world. It will make you fearful of change and hard to reach, but not hard of mind.

    Yellow highlight | Page: 140

    Remembering that you’ve been through difficulties before and have always survived to fight again shifts the conversation in your head.

    Yellow highlight | Page: 147

    To develop an armored mind—a mindset so calloused and hard that it becomes bulletproof—you need to go to the source of all your fears and insecurities……was rejecting my past and therefore rejecting myself. My foundation, my character was defined by self-rejection……Even after I’d reached a point where I no longer cared about what others thought of me, I still had trouble accepting me……Only when you identify and accept your weaknesses will you finally stop running from your past.

    Yellow highlight | Page: 150

    during Hell Week you need a solid boat crew to survive, which means depending upon your classmates, not defeating them.

    Yellow highlight | Page: 186

    When we’re comfortable we can’t answer those simple questions that are bound to arise in the heat of battle because we don’t even realize they’re coming.

    Yellow highlight | Page: 189

    was hard on myself when I looked in the Accountability Mirror, but I also praised myself whenever I could claim a small victory, because we all need that, and very few of us take the time to celebrate our successes.

    Yellow highlight | Page: 210

    Most of us give up when we’ve only give around 40 percent of our maximum effort. Event when we feel like we’ve reached our absolute limit, we still have 60 percent more to give……The 40% Rule.

    Yellow highlight | Page: 219

    You will be made fun of. You will feel insecure. You may not be the best all the time. You may be the only black, white, Asian, Latino, female, male, gay, lesbian or [fill in your identity here] in a given situation. There will be times when you feel alone.

    Yellow highlight | Page: 221

    if you are on the hunt for your 100 percent you should catalog your weaknesses and vulnerabilities.

    Yellow highlight | Page: 256

    If you get injured or other complications arise that prevent you from working on your primary passion, refocus your energy elsewhere.

    Yellow highlight | Page: 278

    All of us can be the person who flies all day and night only to arrive home to a filthy house, and instead of blaming family or roommates, cleans it up right then because they refuse to ignore duties undone.

    Yellow highlight | Page: 284

    Always be willing to embrace ignorance and become the dumb fuck in the classroom again, because that is the only way to expand your body of knowledge and body of work. It’s the only way to expand your mind.

    Yellow highlight | Page: 288

    My job as head of PT wasn’t to demand that my guys live up to the Navy SEAL legend I loved, it was to help them become the best version of themselves.

    Yellow highlight | Page: 290

    We can’t control all the variables in our lives. It’s about what we do with opportunities revoked or presented to us that determine how a story ends.

    Yellow highlight | Page: 294

    I was so confrontational I created needless enemies along the way, and I believe that’s what limited my access to the top SEAL Teams.

    Yellow highlight | Page: 343

    The kid I always judged so harshly didn’t lie and cheat to hurt anyone’s feelings. He did it for acceptance. He broke the rules because he didn’t have the tools to compete and was ashamed for being dumb. He did it because he needed friends. I was afraid to tell the teachers I couldn’t read. I was terrified of the stigma associated with special education, and instead of coming down on that kid for one more second, instead of chastising my younger self, I understood him for the first time.

    Yellow highlight | Page: 343

    I’d judged myself constantly and I’d judged everyone else around me, too.

    Yellow highlight | Page: 353

    What if is the power and permission to face down your darkest demons, your very worst memories, and accept them as part of your history.