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Handle Pushback in Sales Enablement
When I walk into a sales enablement session, virtual or face-to-face, the two most useful tools are pen and paper. Pen and paper are de-escalation tools. In sales enablement, they build long term trust and accountability with the sales team. Why Nodding Through Feedback Erodes Trust What happens most often: the presenter simply nods, or…
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Two Dates Every New PMM Needs to Track
This is for those who are newly starting — new to product marketing or in a new company. What I See As a product marketer, we serve product manager, sales, and marketing. We are often trapped in an abundance of requests between three parties. We run into situations where we are juggling multiple big and…
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Vertical Segments and Sub-segments
Most Application Messaging Is Blend “This product is suitable for retail and hospitality.” “Ideal for residential and SMB.” When we write application messaging, we very often write in a very vague form — and find it hard to craft a real story for that application. What we don’t realize is that under these two markets…
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Prompt from a prototype and work backward
There’s a similarity between building an accessory selector and making a slide — What-is and what-could-be. What-is is the tool We’re comfortable with. In my case, spreadsheets. What-could-be requires thinking at 100x. I found a front-end design plugin on Claude Code. Prompted a prototype. Worked backward from it. Somewhere at 60–70%, I had enough clarity…
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Call it exaggeration, call it creativity
I started with ChatGPT, but I switched for precise control and less exaggeration. In most of my work,precision is quality. Until I tried to add a lens glare to this upscaled image. ChatGPT nailed it in one prompt. If I think exaggeration as a bug, I disapprove and avoid the tool. Position it as creativity,…
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Remove Gemini Nano Banana watermark for free
Gemini images are amazing for sales kit. The watermark isn’t. Cropping sometimes cuts off information. Turns out Windows and Mac both have free AI erasers built in. Windows Mac
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Reverse engineer – presentation outline
Both Steal Like An Artist by Austin Kloen and Jeff Su’s YouTube talked swipe file. Swipe file allows me to apply creativity from those who have already done it, to my context. Great outline takes time. Like most people, I don’t work in the cutting edge technology or the top tech companies. I don’t always…
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Reverse engineering – key visual
I previously wrote about reverse engineering visual backgrounds for my slide use. Similar technique applies to key visual too. The example in this case: The problem: Platform: Gemini Step 1> Reverse engineer the source image into possible prompt Step 2> Change the elements in the prompt Reverse engineered prompt A photorealistic studio portrait of a…
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Reverse engineer – block style background
Block-style background is popular way to visual listing. It is also time consuming. And either designers are occupied or not every slide requires designer to step in. First, the result. The problems: Here’s how. Step 1> Strip off the elements from the source image Step 2> Decide the number of blocks Tip: choose a source…
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How I Created 20 Pages of PowerPoint Notes in Under 60 Minutes
In conclusion: The prompt for step 4. There are few assumptions this is based on:
