Product and route-to-market

If we want to become a physically fit person, then the better chance of success is to join a community. The search for community could be a series of trial and error.

Begin with signing up for a nearby gym membership, but give up in a few months. Later find a much enjoyable experience in community basketball team after work.

There’s a way that we (the product) think and perform that decides the sport or exercise (route-to-market) that reaches our goal.

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